KYIV IS A CYCLING CAPITAL: SOCIAL ADVERTISING CAMPAIGN
Customer: Kyiv Bicyclers Association
Task: popularization of bicycle as one of the main types of urban transport
Solution: to develop a series of prints
Creative concept. In order to motivate Kyivans to use bicycles actively, we decided to turn all the well-known monuments of Kyiv into bicyclists. A skilful illustrator helped to get Bogdan Khmelnytsky, Batkivshchyna Mati and founders of Kyiv on the two-wheel transport.
Concept: >STRELA Creative Agency
Illustrations: Tetiana Vasylenko