KYIV IS A CYCLING CAPITAL: SOCIAL ADVERTISING CAMPAIGN

Customer: Kyiv Bicyclers Association

Task: popularization of bicycle as one of the main types of urban transport

Solution: to develop a series of prints

Creative concept. In order to motivate Kyivans to use bicycles actively, we decided to turn all the well-known monuments of Kyiv into bicyclists. A skilful illustrator helped to get Bogdan Khmelnytsky, Batkivshchyna Mati and founders of Kyiv on the two-wheel transport.

Project team

Concept: >STRELA Creative Agency

Illustrations: Tetiana Vasylenko