Brand: Novita cotton pads
Task: commercial concept development to represent the product in the Ukrainian market
Creative concept. At the beginning of Novita brand team and UTC FILM PRODUCTION collaboration, we wondered: “How does consumer actually choose cotton pads?”. We decided to put this question to consumers through the commercial heroes and make them doubt. “Really, what are the differences and how good are the cotton pads lying at my bathroom?”. Here’s what the consumer needs to ask after viewing the commercial. And solution to this “puzzle”, of course, is in the demo part and on the packshot of the video.
Creative concept, production: UTC FILM PRODUCTION