SOCIAL ADVERTISING CAMPAIGN FOR HAPPY PAW
Customer: Happy Paw Charity Foundation
Task: to create an advertising campaign to help the dogs from kennels to find a family
Solution: to develop a series of prints
Creative idea. The idea of the campaign “They will go all lengths to find home” is to show how much do stray dogs want to have new home and loving owners. Therefore, each print depicts mongrels that are ready to make a tattoo or put all their long hair in curlers in order to please the future owner.
Creative idea and project management: >STRELA Creative Agency