Customer: ProPharma

Brand: Superia vitamin complex

Task: to create the product commercial

Creative concept. We all want to have bright and colorful weekdays, and, as a result, to feel super. But it is not so simple to meet these goals without the necessary portion of vitamins. And here comes Superia.

The video was shooted in the manner of the opening of a Hollywood sitcom, in which all the heroes know for certain that they are super. Super dad, super mom, super son and super daughter! Such a frequent use of the word “super” is quite feasible — in such a way UTC focused on the brand memorizing, and unusually bright colors made the viewer want to review the video again and again.

Project team

Project management: SVOI Advertising Holding

Creative concept and production: UTC FILM PRODUCTION