TOY STORIES FOR HAPPY PAW

Customer: Happy Paw Charity Foundation

Task: to create an advertising campaign to help the dogs from kennels to find a family

Solution: to develop a series of prints

Creative idea. Children who dream of a real shaggy friend often ask their parents to put a toy puppy in their beds. Hugging it, they gladly fall asleep every night, hoping that once they will have a real dog. Watching over dogs in kennels we noticed that they dream of a family none the worse. It was this idea that formed the basis of the campaign.

Project team

Creative idea and project management: >STRELA Creative Agency