INTEGRATED ADVERTISING CAMPAIGN FOR THE BRAND YAGOTYNSKE FOR KIDS
Customer: JSC Milk Alliance
Brand: Yagotynske for kids. The range of milk products for children aged from 6 months up to 3 years
Task: launch of a new trademark Yagotynske for kids
Solution: development of the idea of commercial which became the basis for a unified communication strategy for the brand launch in Ukrainian market
Creative concept. Idea of the video belongs to the creative team of Ukrainian Television Company. We offered more than 40 different scenarios. The customer liked an idea of a pop-up book. With the help of the pop-up book kids emotionally describe the rational benefits of Yagotynske for kids products. The idea uniqueness is that throughout the movie both ratio and emotion components are present.
Video shooting. Video shooting and creation of the large pop-up book were carried out by the team of Ukrainian Television Company. All the process took almost 3 months. The process itself and its result brought great pleasure both to us and our customer.
Website. Based on the idea and according to the style of children’s pop-up book, specialists of our digital agency TSEKH have developed a full featured product website www.yagotynkids.com.ua. Design and functionality of the website significantly distinguish the brand Yagotynske for kids on the Internet.
Promotional materials. The next step in the brand promotion was the development of promotional materials to support Yagotynske for kids through BTL channels. Our designers have developed mini pop-up book for children as a gift for products purchasing, as well as other interesting printing and promotional materials.
Promotional clothing. The clothing for promoters was developed and produced by designers of our sewing company Maisternі Kravtsі.
Campaign results. It is safe to say that the project of Yagotynske for kids launch became one of the most successful projects in the recent years. Within a few months the brand received almost 20% of the market!
Creative idea, design: UTC FILM PRODUCTION
Video shooting: UTC FILM PRODUCTION
Website: TSEKH Digital Agency
Promotional materials: Gamma-Print Printing House, Lastivka Agency
Promotional clothing: Maisterni Kravtsi Clothing Manufacture
Project management: FERZ Marketing Solutions Agency