Customer: PJSC SIC “Borshchahivskiy CPP”

Brand: Glucvamin product for joints

Task: to develop a commercial to introduce new product on the market

Creative concept. Oh, these joints! They constantly make their presence felt. Is it painful to look at high heels? Is it frightful to think of physical activity? These restrictions can be easily removed as if they were a sticker with unnecessary information. Creative team of UTC FILM PRODUCTION and Borshchahivskiy CPP considered this idea to be the best way to reflect the features of the new product Glucvamin launched in the pharmaceutical market.

Project team

Creative idea and video shooting: UTC FILM PRODUCTION

Project management: FERZ Marketing Solutions Agency