Customer: Darnitsa Pharmaceutical Firm
Brand: Panthestin-Darnitsa, a drug that promotes healing (scarring) of wounds
Task: to explain to the consumer that Panthestin-Darnitsa is one of the best remedies for the treatment of diaper dermatitis
Solution. In this video the team decided to focus on the natural behavior and embracement of the main character, and was not mistaken. For the first time in the production history, no role was written for the actor, and his behavior was not guided by anybody! In the frame the child simply lived his usual life: crawled, laughed, looked at something, and the camera “caught” a lot of funny living moments.
Project management: FERZ Marketing Solutions Agency
Shooting: UTC FILM PRODUCTION
Creative idea: UTC FILM PRODUCTION