Customer: Darnitsa Pharmaceutical Firm
Brand: Septefril-Darnitsa throat lozenges
Task: concept development and script for commercial
Creative concept. UTC FILM PRODUCTION team and marketing experts from Darnitsa decided to make a small parody video within the new Septefril-Darnitsa commercial. Many people are familiar with the advertising technique dating back to 90s, when the heroes of commercial find the advertised products in the most unpredictable places, such as laundry powder at a dinner party. So, the team decided that Septefril-Darnitsa would be desirable at the wedding, too.
Creative concept, shooting: UTC FILM PRODUCTION
Project management: FERZ Marketing Solutions Agency